The Love Blend - 360 Activation

I love coming up with extra ideas to make a brand more engaging. I especially love them when they get made. This is one such unsolicited idea that took years to sell in. What if Keurig took a small unknown coffee roasters and propelled them to the big stage, making them available to everyone across the country? Keurig loved the idea, but it wasn’t until the pandemic that I was able to finally sell it in and make it happen. We developed "The Love Blend," a small batch premium blend co-created by small roasters, to raise money for those roasters struggling during the pandemic. This activation raised brand awareness of Keurig by 7.1pts (1.5x campaign benchmark) and lifted Keurig’s favorability by 6.3pts (8x campaign benchmark).

Role: Executive Creative Director

Awards and Recognition: Shorty Awards Bronze Social Good Camapaign