Brew The Love - 360 Campaign

Before I started working on Keurig in 2016, the brand was struggling and the agency relationship was tenuous. I was invited, along with a few other creative directors, to a coffee tasting in Vermont as a last ditch effort by the agency to see if the clients would like anyone. Needless to say, I was able to win them over. Since then, my "Brew the Love" campaign, featuring James Corden, has significantly grown the business. I was able to build trust, the work got better and we started to win awards. Sales also improved. Keurig brewer penetration increased every year to its highest level ever, making it the #1 single serve coffee brand in America. My role also grew. I oversaw TV, Social, digital, POP, agency partners, experiential and print for brand, specialty projects, brewers and more for both U.S. and Canada.  Here are just a few highlights from my five years leading the account. The brand continues to run my campaign.

Role: ECD and Copywriter

Awards/Press: Effie Finalist (2019), Effie Finalist (2021), Effie Finalist Sustained Campaign (2022 sustained success for four years), Ad Age, People, The Drum, Food and Wine and 2022 Gold WARC Award